Detroit Red Wings

Looking Glass Photo Booth had a photo activation set up for the Detroit Red Wings home opener to kick off the 2026-2027 season. Fans took three photos to create a photo strip image. After taking their photos they were sent to the survey sharing station where they were asked to answer three questions. Once they completed this information, the system automatically sent them their image via text and we handed them their prints.

A Photo Booth activation is perfect for sport events (especially in Detroit) because fans take their game day fits seriously and enjoy showing them off. This also creates an activity for fans to do that is interactive. It can be beneficial for brands because their logo is shared all over social media and sent home as a hard copy photo.

Looking Glass Photo Booth will be set up for roughly 12 more games and each one has a different theme. There will be a custom backdrop setup designed by the Detorit Red Wings for the Original Six Matchups, with a few extra games in between.

You can find the Photo Booth game schedule on our Instagram @LookingGlassPhotoBooth and be sure to follow us for story updates of where we will be setup.